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September 25, 2023

How QR Code Technology Can Make for More Effective Postcard Mailing Programs

A report on the state of direct mail in 2023 found that nearly 60% of people visited a brand’s...

August 25, 2023

What Does Print-On-Demand Have to Do with Sustainability?

A recent report found that more than 70% of companies rank sustainability among their top...

July 25, 2023

How a Web-to-Print Solution Can Optimize Marketing and Sales Collateral Creation

Managing a library of marketing and sales collateral can be a significant challenge for B2B...

June 20, 2023

Beyond the Greeting: How to Take Variable Data Direct Mail to The Next Level

The total volume of direct mail sent in 2022 was just shy of 73 million pieces, and while this...

May 26, 2023

Varispark Wins Best Variable Data and Direct Mail Print at 2023 Graphic Excellence Awards

Varispark recently won nine Best in Category awards for the use of variable data and direct mail...

March 29, 2023

Why Printing Your Marketing Collateral is Still an Effective Way to Communicate with Customers

It’s no secret why some marketers have made a full-scale pivot to digital channels. Customers are...

February 23, 2023

How These 2023 USPS Incentives Can Help You Create More Effective Direct Mail Campaigns

The USPS recently announced its roster of 2023 promotions to help marketers get the most out of...

December 5, 2022

Why Direct Mail Can Be an Effective Tool in an Account-Based Marketing Strategy

The growth of account-based marketing (ABM) in the B2B space during the last couple of years has...

November 3, 2022

How to Streamline and Save Money on Collateral by Using a Print-On-Demand System

Ask a group of marketing managers about their most pressing challenges, and you’ll likely hear one...

October 5, 2022

How a Web-to-Print Solution Can Make This Holiday Season Merry and Bright

While a holiday postcard or greeting card is a great way to express gratitude to a customer for a...

September 23, 2022

Why These Postcard Mailing Programs Are Making Us Smile

You don’t have to squint too hard to see 2023 on the horizon, and that means there’s only a few...

August 3, 2022

Marketing Collateral Fulfillment Made Easy

What if your company had an internal, online store that your team could use to order marketing...