--- title: Blog description: Check out insights from Varispark. --- [![Varispark WhiteYellow](https://blog.varispark.com/hubfs/Varispark%20WhiteYellow.svg "Varispark WhiteYellow")](https://blog.varispark.com/) [![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://blog.varispark.com/) - [Home](https://varispark.com) - [Products](https://varispark.com/services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us) [Make a Payment](https://varispark.com/make-a-payment) [Get Started](https://varispark.com/contact-us) [Make a Payment](https://varispark.com/make-a-payment) - [Home](https://varispark.com) - [Products](https://varispark.com/services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us)[Make a Payment](https://varispark.com/make-a-payment) [Direct Mail](https://blog.varispark.com/tag/direct-mail)[Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy) # [How Direct Mail Formats Affect B2B Response Rates](https://blog.varispark.com/how-direct-mail-formats-affect-b2b-response-rates) [![Varispark - Your Direct Mail Partner](https://blog.varispark.com/hs-fs/hubfs/Varispark_Aug2020/Images/hubspot-default-img-blue.jpg?width=40&height=40&name=hubspot-default-img-blue.jpg)](https://blog.varispark.com/author/varispark-your-direct-mail-partner) by [Varispark - Your Direct Mail Partner](https://blog.varispark.com/author/varispark-your-direct-mail-partner) 7 min read Sep 22, 2026, 11:17:03 AM All Topics [All Topics](https://blog.varispark.com)[Direct Mail](https://blog.varispark.com/tag/direct-mail)[Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing)[Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing)[Web-to-print](https://blog.varispark.com/tag/web-to-print)[Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management)[Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy)[Print-on-demand](https://blog.varispark.com/tag/print-on-demand)[Account-based Marketing](https://blog.varispark.com/tag/account-based-marketing) ## [B2B Direct Mail Formats in 2026: A Complete Guide](https://blog.varispark.com/b2b-direct-mail-formats-in-2026-a-complete-guide) B2B direct mail formats determine three things at once: how much each piece costs to produce and mail, how recipients re … [Read Story](https://blog.varispark.com/b2b-direct-mail-formats-in-2026-a-complete-guide) [![Varispark - Your Direct Mail Partner](https://blog.varispark.com/hs-fs/hubfs/Varispark_Aug2020/Images/hubspot-default-img-blue.jpg?width=40&height=40&name=hubspot-default-img-blue.jpg)](https://blog.varispark.com/author/varispark-your-direct-mail-partner) by [Varispark - Your Direct Mail Partner](https://blog.varispark.com/author/varispark-your-direct-mail-partner) 13 min read Sep 1, 2026, 1:21:10 PM [![](https://blog.varispark.com/hubfs/AI-Generated%20Media/Images/B2B%20Direct%20Mail%20Brainstorming%20Session.png)](https://blog.varispark.com/b2b-direct-mail-formats-in-2026-a-complete-guide) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) [Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy) ## [What is OnSpark Mail?](https://blog.varispark.com/what-is-onspark-mail) Direct mail marketing provides brands with a variety of benefits in connecting with a target audience. But one of the co … [Read Story](https://blog.varispark.com/what-is-onspark-mail) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 2 min read Dec 27, 2024, 10:29:55 AM [![A person putting mail into a yellow postbox](https://blog.varispark.com/hubfs/12_1920x1080_Varispark-Blog_OnSpark%20Mail.png)](https://blog.varispark.com/what-is-onspark-mail) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) [Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy) ## [These Trends Will Shape Direct Mail Marketing in 2025](https://blog.varispark.com/these-trends-will-shape-direct-mail-marketing-in-2025) The 2025 USPS® Promotions and Incentive Programs were recently announced, featuring a mix of returning popular postage d … [Read Story](https://blog.varispark.com/these-trends-will-shape-direct-mail-marketing-in-2025) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Nov 27, 2024, 4:29:41 PM [![Direct mail trends](https://blog.varispark.com/hubfs/11_1920x1080_Varispark-Blog_Direct-Mail-Trends-25.png)](https://blog.varispark.com/these-trends-will-shape-direct-mail-marketing-in-2025) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) [Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy) ## [The Importance of Data Processing in Creating Cost-Effective Direct Mail Campaigns](https://blog.varispark.com/the-importance-of-data-processing-in-creating-cost-effective-direct-mail-campaigns) The recent round of USPS® postage increases underscores the importance of thinking about cost effectiveness when creatin … [Read Story](https://blog.varispark.com/the-importance-of-data-processing-in-creating-cost-effective-direct-mail-campaigns) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Nov 11, 2024, 10:21:20 AM [![Direct mail envelopes](https://blog.varispark.com/hubfs/10_1920x1080_Varispark-Blog_Direct-Mail.png)](https://blog.varispark.com/the-importance-of-data-processing-in-creating-cost-effective-direct-mail-campaigns) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy) ## [5 FAQs About a Web-to-Print Platform for Franchise Owners](https://blog.varispark.com/5-faqs-about-a-web-to-print-platform-for-franchise-owners) One of the biggest challenges for franchise owners in growing their business is ensuring brand consistency across a wide … [Read Story](https://blog.varispark.com/5-faqs-about-a-web-to-print-platform-for-franchise-owners) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Oct 3, 2024, 2:08:38 PM [![Print materials on a roller conveyor](https://blog.varispark.com/hubfs/09_1920x1080_Varispark-Blog_5-FAQs-web-print-Franchise-Owners.png)](https://blog.varispark.com/5-faqs-about-a-web-to-print-platform-for-franchise-owners) [Web-to-print](https://blog.varispark.com/tag/web-to-print) [Print-on-demand](https://blog.varispark.com/tag/print-on-demand) ## [These Tips Can Help You Increase Your Direct Mail Response Rates](https://blog.varispark.com/these-tips-can-help-you-increase-your-direct-mail-response-rates) Be honest — how often do you hang onto a marketing email? Chances are unless it’s something really memorable or contains … [Read Story](https://blog.varispark.com/these-tips-can-help-you-increase-your-direct-mail-response-rates) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Aug 28, 2024, 11:18:06 AM [![A person opening up a personalized invitation](https://blog.varispark.com/hubfs/08_1920x1080_Varispark-Blog_DM-response-rates-01.png)](https://blog.varispark.com/these-tips-can-help-you-increase-your-direct-mail-response-rates) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) ## [What the USPS® Postage Increase Means for Brands Using Direct Mail Marketing](https://blog.varispark.com/what-the-usps-postage-increase-means-for-brands-using-direct-mail-marketing) The USPS® recently implemented another round of postage increases, taking the price of First Class Mail from $0.68 to $0 … [Read Story](https://blog.varispark.com/what-the-usps-postage-increase-means-for-brands-using-direct-mail-marketing) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 4 min read Jul 25, 2024, 3:54:22 PM [![Human thumb holding corner of direct mailer ](https://blog.varispark.com/hubfs/07_1920x1080_Varispark-blog_USPS-Postage-Increase-Direct-Mail.png)](https://blog.varispark.com/what-the-usps-postage-increase-means-for-brands-using-direct-mail-marketing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy) ## [How to Create High-Volume Postcard Mailers that Surprise Your Audience and Increase Response Rates](https://blog.varispark.com/how-to-create-high-volume-postcard-mailers-that-surprise-your-audience-and-increase-response-rates) Many brands today are choosing postcards as part of their direct mail campaigns — and for good reason. Since recipients … [Read Story](https://blog.varispark.com/how-to-create-high-volume-postcard-mailers-that-surprise-your-audience-and-increase-response-rates) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 4 min read Jun 24, 2024, 12:13:03 PM [![Person reading postcard](https://blog.varispark.com/hubfs/06_Varispark-Blog_create-high-volume-postcard-mailers.webp)](https://blog.varispark.com/how-to-create-high-volume-postcard-mailers-that-surprise-your-audience-and-increase-response-rates) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy) ## [Why Franchise Owners Should Invest in Print Marketing](https://blog.varispark.com/why-franchise-owners-should-invest-in-print-marketing) For those who say print is not an effective form of communication in today’s business landscape, consider that 68% of co … [Read Story](https://blog.varispark.com/why-franchise-owners-should-invest-in-print-marketing) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read May 30, 2024, 11:44:30 AM [![A worker packing print materials](https://blog.varispark.com/hubfs/05_1920x1080_Varispark-Blog_Franchise-Owners-print-marketing_2.png)](https://blog.varispark.com/why-franchise-owners-should-invest-in-print-marketing) [Account-based Marketing](https://blog.varispark.com/tag/account-based-marketing) [Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy) ## [How Direct Mail Marketing Can Help Nonprofits Increase Fundraising](https://blog.varispark.com/how-direct-mail-marketing-can-help-nonprofits-increase-fundraising) A recent report found that almost 90% of marketers believe that print is an important and valuable component to their ov … [Read Story](https://blog.varispark.com/how-direct-mail-marketing-can-help-nonprofits-increase-fundraising) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Apr 25, 2024, 10:46:39 AM [![A person leafing through mailers](https://blog.varispark.com/hubfs/04_1920x1080_Varispark-blog_nonprofit-directmail.webp)](https://blog.varispark.com/how-direct-mail-marketing-can-help-nonprofits-increase-fundraising) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [3 Real-World Applications Where a Web-to-Print Platform Creates More Cost-Effective Print](https://blog.varispark.com/3-real-world-applications-where-a-web-to-print-platform-creates-more-cost-effective-print) Successfully managing a large library of sales and marketing collateral can be a significant challenge for B2B companies … [Read Story](https://blog.varispark.com/3-real-world-applications-where-a-web-to-print-platform-creates-more-cost-effective-print) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Mar 26, 2024, 12:36:51 PM [![A set of hands picking up a stack of printed materials](https://blog.varispark.com/hubfs/03_1920x1080_Varispark-blog_3-real-world-web-to-print.png)](https://blog.varispark.com/3-real-world-applications-where-a-web-to-print-platform-creates-more-cost-effective-print) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Web-to-print](https://blog.varispark.com/tag/web-to-print) [Print-on-demand](https://blog.varispark.com/tag/print-on-demand) Load More Stories   #### ![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg) Direct Mail. 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