These Trends Will Shape Direct Mail Marketing in 2025
The 2025 USPS® Promotions and Incentive Programs were recently announced, featuring a mix of returning popular postage d …
The Importance of Data Processing in Creating Cost-Effective Direct Mail Campaigns
The recent round of USPS® postage increases underscores the importance of thinking about cost effectiveness when creatin …
5 FAQs About a Web-to-Print Platform for Franchise Owners
One of the biggest challenges for franchise owners in growing their business is ensuring brand consistency across a wide …
These Tips Can Help You Increase Your Direct Mail Response Rates
Be honest — how often do you hang onto a marketing email? Chances are unless it’s something really memorable or contains …
What the USPS® Postage Increase Means for Brands Using Direct Mail Marketing
The USPS® recently implemented another round of postage increases, taking the price of First Class Mail from $0.68 to $0 …
How to Create High-Volume Postcard Mailers that Surprise Your Audience and Increase Response Rates
Many brands today are choosing postcards as part of their direct mail campaigns — and for good reason. Since recipients …
Why Franchise Owners Should Invest in Print Marketing
For those who say print is not an effective form of communication in today’s business landscape, consider that 68% of co …
How Direct Mail Marketing Can Help Nonprofits Increase Fundraising
A recent report found that almost 90% of marketers believe that print is an important and valuable component to their ov …
3 Real-World Applications Where a Web-to-Print Platform Creates More Cost-Effective Print
Successfully managing a large library of sales and marketing collateral can be a significant challenge for B2B companies …
Sending Bulk? 5 Ways to Increase ROI on High-Volume Direct Mail Campaigns
Costco has become the third-largest retailer in the world, due in large part to their variety of everyday items that can …
Are Recurring Postcard Programs Actually Sustainable?
Regardless of company size or even industry, sustainability ranks as one of the top concerns for brands. But if the cont …
.png)