All Posts By

Bob Baldridge

November 9, 2021

What This Year's Postage Price Increases Mean for You

For those of us who have been following USPS® postage rates for years, 2021 brought an unusual...

October 1, 2021

How to Design a Postcard Marketing Campaign that Stands Out in the Mailbox: 5 Attention-Grabbing Tips

We love postcards, and that’s because they work! More than half of all recipients say they find...

July 29, 2021

5 Ways to Build Brand Awareness for Your Service Business Using Direct Mail Marketing

With a number of different channels to choose from, why use direct mail? With its staying power...

May 27, 2021

The Cost vs. ROI of Direct Mail

In a time where digital outreach proliferates across industries, direct mail is still a powerful...

April 21, 2021

How to Choose the Right Print Solutions Partner for Your Direct Mail Services

Marketing is both an art and a science, but direct mail execution is mostly science. There is a...

March 23, 2021

How to Improve Your Direct Mail Response Rates

Marketers love direct mail because it’s one of the most effective marketing channels there is,...

January 19, 2021

Designing for Direct Mail

Direct mail — postcards, self-mailers, and even small packages for key demographics or top...

December 3, 2020

How Smart Packaging Saves Big Money

When your business involves shipping products, it’s all too easy to watch packaging and shipping...

November 10, 2020

Analytics You Should Be Tracking On Your Direct Mail Campaigns

One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...

October 26, 2020

The Real Cost of Print Marketing Communications

Thanks to the rapid evolution of print technologies over the last two decades, getting...

October 22, 2020

Effective Direct Mail for B2B

Direct mail might be considered a more “traditional” form of marketing, but there’s a reason...

September 15, 2020

How to Supercharge Your Direct Mail Personalization Using Variable Data

We know that print marketing is effective. After all, direct mail’s ability to stimulate a...