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All Posts By

Bob Baldridge

January 29, 2024

Are Recurring Postcard Programs Actually Sustainable?

Regardless of company size or even industry, sustainability ranks as one of the top concerns for...

December 19, 2023

A Guide to Getting the Most Out of Your Direct Mail Marketing in 2024

Direct mail marketing has long been a staple print communication tool for marketers. But the...

November 21, 2023

What Brands Should Know About the 2024 USPS® Promotions and Incentive Programs

As is tradition this time of year, the USPS® recently announced its lineup for the 2024 USPS...

October 26, 2023

Why Franchise Owners Should Make the Move to a Web-to-Print Platform

One of the more unique challenges for franchise owners is ensuring franchisees are leveraging...

September 25, 2023

How QR Code Technology Can Make for More Effective Postcard Mailing Programs

A report on the state of direct mail in 2023 found that nearly 60% of people visited a brand’s...

August 25, 2023

What Does Print-On-Demand Have to Do with Sustainability?

A recent report found that more than 70% of companies rank sustainability among their top...

July 25, 2023

How a Web-to-Print Solution Can Optimize Marketing and Sales Collateral Creation

Managing a library of marketing and sales collateral can be a significant challenge for B2B...

June 20, 2023

Beyond the Greeting: How to Take Variable Data Direct Mail to The Next Level

The total volume of direct mail sent in 2022 was just shy of 73 million pieces, and while this...

March 29, 2023

Why Printing Your Marketing Collateral is Still an Effective Way to Communicate with Customers

It’s no secret why some marketers have made a full-scale pivot to digital channels. Customers are...

February 23, 2023

How These 2023 USPS Incentives Can Help You Create More Effective Direct Mail Campaigns

The USPS recently announced its roster of 2023 promotions to help marketers get the most out of...

December 5, 2022

Why Direct Mail Can Be an Effective Tool in an Account-Based Marketing Strategy

The growth of account-based marketing (ABM) in the B2B space during the last couple of years has...

November 3, 2022

How to Streamline and Save Money on Collateral by Using a Print-On-Demand System

Ask a group of marketing managers about their most pressing challenges, and you’ll likely hear one...