Bob Baldridge

The 2025 USPS^® Promotions and Incentive Programs were recently announced, featuring a mix of...

The recent round of USPS^® postage increases underscores the importance of thinking about cost...

One of the biggest challenges for franchise owners in growing their business is ensuring brand...

Be honest — how often do you hang onto a marketing email? Chances are unless it’s something really...

The USPS^®   recently implemented another round of postage increases, taking the price of First Class...

Many brands today are choosing postcards as part of their direct mail campaigns — and for good...

For those who say print is not an effective form of communication in today’s business landscape,...

A recent report found that almost 90% of marketers believe that print is an important and valuable...

Successfully managing a large library of sales and marketing collateral can be a significant...

Costco has become the third-largest retailer in the world, due in large part to their variety of...

Regardless of company size or even industry, sustainability ranks as one of the top concerns for...

Direct mail marketing has long been a staple print communication tool for marketers. But the...