All Posts By

Bob Baldridge

May 10, 2021

How to Choose the Right Print Solutions Partner for Your Direct Mail Services

Marketing is both an art and a science, but direct mail execution is mostly science. There is a...

March 23, 2021

How to Improve Your Direct Mail Response Rates

Marketers love direct mail because it’s one of the most effective marketing channels there is,...

December 10, 2020

Designing for Direct Mail

Direct mail — postcards, self-mailers, and even small packages for key demographics or top...

December 3, 2020

How Smart Packaging Saves Big Money

When your business involves shipping products, it’s all too easy to watch packaging and shipping...

November 10, 2020

Analytics You Should Be Tracking On Your Direct Mail Campaigns

One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...

October 26, 2020

The Real Cost of Print Marketing Communications

Thanks to the rapid evolution of print technologies over the last two decades, getting...

October 22, 2020

Effective Direct Mail for B2B

Direct mail might be considered a more “traditional” form of marketing, but there’s a reason...

September 15, 2020

How to Supercharge Your Direct Mail Personalization Using Variable Data

We know that print marketing is effective. After all, direct mail’s ability to stimulate a...

August 31, 2020

Why Print?

Over the last several decades, we’ve watched marketing channels come in and out of vogue. Most...

July 19, 2020

Give Your Direct Mail The Boost It Needs: 4 Benefits Of Using PURLs

One of the best ways you can take your direct mail campaign to the next level is by...

June 17, 2020

Get Informed with the USPS

Informed Delivery is the latest innovation from the USPS that allows you to digitally preview...

May 27, 2020

Direct Mail is Alive and Kicking

While Direct Mail volume has been slowly declining 1.9% YOY since 2005, it is by no means dead.