All Posts By

Bob Baldridge

November 10, 2020

Analytics You Should Be Tracking On Your Direct Mail Campaigns

One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...

October 26, 2020

The Real Cost of Print Marketing Communications

Thanks to the rapid evolution of print technologies over the last two decades, getting...

October 22, 2020

Effective Direct Mail for B2B

Direct mail might be considered a more “traditional” form of marketing, but there’s a reason...

September 15, 2020

How to Supercharge Your Direct Mail Personalization Using Variable Data

We know that print marketing is effective. After all, direct mail’s ability to stimulate a...

August 31, 2020

Why Print?

Over the last several decades, we’ve watched marketing channels come in and out of vogue. Most...

July 19, 2020

Give Your Direct Mail The Boost It Needs: 4 Benefits Of Using PURLs

One of the best ways you can take your direct mail campaign to the next level is by...

June 17, 2020

Get Informed with the USPS

Informed Delivery is the latest innovation from the USPS that allows you to digitally preview...

May 27, 2020

Direct Mail is Alive and Kicking

While Direct Mail volume has been slowly declining 1.9% YOY since 2005, it is by no means dead.

April 8, 2020

Make it Personal and Make it Effective

Take a look at your smartphone. You’ve probably already looked at it five times in the last hour...

March 9, 2020

On-Demand means On-Target and On-Time

Is print an endangered species?