Marketing is both an art and a science, but direct mail execution is mostly science. There is a...
March 23, 2021
How to Improve Your Direct Mail Response Rates
Marketers love direct mail because it’s one of the most effective marketing channels there is, with...
January 19, 2021
Designing for Direct Mail
Direct mail — postcards, self-mailers, and even small packages for key demographics or top...
December 3, 2020
How Smart Packaging Saves Big Money
When your business involves shipping products, it’s all too easy to watch packaging and shipping...
November 10, 2020
Analytics You Should Be Tracking On Your Direct Mail Campaigns
One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...
October 26, 2020
The Real Cost of Print Marketing Communications
Thanks to the rapid evolution of print technologies over the last two decades, getting on-demand,...
October 22, 2020
Effective Direct Mail for B2B
Direct mail might be considered a more “traditional” form of marketing, but there’s a reason it’s...
September 15, 2020
How to Supercharge Your Direct Mail Personalization Using Variable Data
We know that print marketing is effective. After all, direct mail’s ability to stimulate a...
August 31, 2020
Why Print?
Over the last several decades, we’ve watched marketing channels come in and out of vogue. Most...
On-demand marketing is designed to help keep these problems from happening. With on-demand...
One of the best ways you can take your direct mail campaign to the next level is by incorporating...
June 17, 2020
Get Informed with the USPS
Informed Delivery is the latest innovation from the USPS that allows you to digitally preview your...