variable data printing

Varispark recently won nine Best in Category awards for the use of variable data and direct mail...

Ask a group of marketing managers about their most pressing challenges, and you’ll likely hear one...

We know direct mail campaigns work. This isn’t breaking news. In fact, a recent report by the...

We love postcards, and that’s because they work! More than half of all recipients say they find...

With a number of different channels to choose from, why use direct mail? With its staying power as...

In a time where digital outreach proliferates across industries, direct mail is still a powerful...

Marketing is both an art and a science, but direct mail execution is mostly science. There is a...

Marketers love direct mail because it’s one of the most effective marketing channels there is, with...

Direct mail — postcards, self-mailers, and even small packages for key demographics or top...

One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...

Thanks to the rapid evolution of print technologies over the last two decades, getting on-demand,...

We know that print marketing is effective. After all, direct mail’s ability to stimulate a...