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variable data printing

March 26, 2024

3 Real-World Applications Where a Web-to-Print Platform Creates More Cost-Effective Print

Successfully managing a large library of sales and marketing collateral can be a significant...

May 26, 2023

Varispark Wins Best Variable Data and Direct Mail Print at 2023 Graphic Excellence Awards

Varispark recently won nine Best in Category awards for the use of variable data and direct mail...

November 3, 2022

How to Streamline and Save Money on Collateral by Using a Print-On-Demand System

Ask a group of marketing managers about their most pressing challenges, and you’ll likely hear one...

May 2, 2022

3 Types of Marketing Campaigns That Are Ideal for Direct Mail

We know direct mail campaigns work. This isn’t breaking news. In fact, a recent report by the...

October 1, 2021

How to Design a Postcard Marketing Campaign that Stands Out in the Mailbox: 5 Attention-Grabbing Tips

We love postcards, and that’s because they work! More than half of all recipients say they find...

July 29, 2021

5 Ways to Build Brand Awareness for Your Service Business Using Direct Mail Marketing

With a number of different channels to choose from, why use direct mail? With its staying power as...

May 27, 2021

The Cost vs. ROI of Direct Mail

In a time where digital outreach proliferates across industries, direct mail is still a powerful...

April 21, 2021

How to Choose the Right Print Solutions Partner for Your Direct Mail Services

Marketing is both an art and a science, but direct mail execution is mostly science. There is a...

March 23, 2021

How to Improve Your Direct Mail Response Rates

Marketers love direct mail because it’s one of the most effective marketing channels there is, with...

January 19, 2021

Designing for Direct Mail

Direct mail — postcards, self-mailers, and even small packages for key demographics or top...

November 10, 2020

Analytics You Should Be Tracking On Your Direct Mail Campaigns

One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...

October 26, 2020

The Real Cost of Print Marketing Communications

Thanks to the rapid evolution of print technologies over the last two decades, getting on-demand,...