---
title: What is OnSpark Mail?
description: OnSpark Mail is a marketing automation platform that helps brands create omnichannel direct mail campaigns with clear performance data — and results.
image: https://blog.varispark.com/hubfs/12_1920x1080_Varispark-Blog_OnSpark%20Mail.png
---
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- [Insurance](https://varispark.com/insurance-direct-mail-services)
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- [Healthcare](https://varispark.com/healthcare-direct-mail-services)
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[Direct Mail](https://blog.varispark.com/tag/direct-mail)[Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing)
[Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy)
# What is OnSpark Mail?
by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob)
2 min read
Dec 27, 2024, 10:29:55 AM
Direct mail marketing provides brands with a variety of benefits in connecting with a target audience. But one of the common challenges for marketers in leveraging direct mail marketing as a core component of their outreach strategy is integrating direct mail with digital marketing channels to create more dynamic, multichannel messaging that demonstrates return on investment.
This is where a marketing automation platform that seamlessly [blends the print and digital space](https://blog.varispark.com/these-trends-will-shape-direct-mail-marketing-in-2025) can help you better understand and convey the effectiveness of your direct mail campaigns — both in terms of cost and performance. OnSpark Mail is just such a platform.
Here, we’ll look at how OnSpark Mail works, what makes this marketing automation unique and how Varispark’s partnership helps you create omnichannel mailers that demonstrate results that are clear and easy-to-understand.
## How does OnSpark Mail work?
OnSpark Mail integrates a wide range of digital marketing tools with direct mailers to create an omnichannel communication with multiple touchpoints that reach audiences across several channels. The platform helps manage client campaigns, customize sales and marketing collateral, and, most importantly, track and evaluate campaign performance with real-time data and analytics.
The OnSpark Mail platform integrates with 14 different digital technologies to create the kind of omnichannel messaging that customers expect from today’s brands. These technologies can be bundled in a variety of packages and include:
- Mail Tracking
- QR Codes
- Informed Delivery
- Call & Text Tracking
- Online Follow-up
- LEADMatch
- YouTube Ads
- Google Geotargeting
- Social Media Ads
- Email Notifications
Plus, these technologies include several social media integrations like SocialMatch, Social Media Follow-up, and Social Media Geotargeting to increase the chance that your messaging is shared within a target audience’s personal and professional network.
With OnSpark Mail’s campaign management portal, you can set up new campaigns in as little as 10 minutes, and the user-friendly dashboard makes reviewing and managing campaigns a breeze, all in service of enhancing the performance and results of your mailers.
OnSpark Mail integrates with USPS Informed Visibility via API, which means you simply add a barcode to any mail piece and your dashboard is updated with tracking and reporting data to keep tabs on performance at any time.
## What makes Varispark’s OnSpark Mail program unique?
Varispark’s approach to direct mail marketing centers on helping brands leverage print in more strategic, efficient ways that deliver results. Our approach to print and marketing automation technologies is designed to help you create targeted, cost-effective direct mail campaigns that blend the print and digital worlds for more engaging marketing communications.
As a full-service direct mail printer, we also offer a wide range of [data processing services](https://blog.varispark.com/the-importance-of-data-processing-in-creating-cost-effective-direct-mail-campaigns) to help ensure your mailing lists are up-to-date and accurate, further enhancing your investment in direct mail marketing.
[Tell us more about your marketing goals](https://varispark.com/contact/) and we’ll connect with you soon.
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