While a holiday postcard or greeting card is a great way to express gratitude to a customer for a productive business relationship, too many B2B cards of this nature are mass produced and impersonal. A big reason for that is the time and cost required to create something unique and personal, but these challenges shouldn’t keep organizations from using the end of the year to create a positive brand touchpoint. Imagine there was a way to overcome these challenges by:
Well, imagine no more, because a web-to-print platform can help your sales and account management teams create custom holiday cards — and even package them with gifts for key accounts — easily and quickly.
First, let’s define web-to-print, and then we’ll look at a couple of ways that an internal web-to-print platform can help you create a fun, festive greeting that makes this holiday season merry and bright for your customers — and increases brand loyalty for you.
A web-to-print solution is a branded, online storefront that allows you to upload, house, edit, and manage any number of print templates so that those with access can order them via print-on-demand (POD) technology. From business cards and sales collateral to postcards and holiday cards, a web-to-print solution helps your team personalize pre-approved, branded templates with images and tailored messaging using variable data printing (VDP).
Plus, the POD technology associated with web-to-print helps control costs by eliminating the waste commonly associated with larger print runs. The centralized nature of a web-to-print user interface makes it easy for you to make global changes to templates as needed, and it also helps optimize your version control processes to ensure brand consistency and overall quality of the final product.
Plus, because you can curate and customize your online storefront with branded items like coffee mugs or keychains, it’s quick and easy for your teams to pair tailored messaging with a small gift to take the impact of your holiday greeting up a notch.
Designing and printing holiday cards takes time, and time is the most precious resource companies have, especially for outfits in the retail and hospitality industries, where surges in demand are part and parcel of the holiday season. This is where your own web-to-print platform like OnSpark can help you navigate the challenges of getting holiday cards to your customers, especially when it comes to:
Want to talk with our team about how OnSpark can help with your holiday cards this season? Request a demo.