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November 11, 2024

The Importance of Data Processing in Creating Cost-Effective Direct Mail Campaigns

The recent round of USPS® postage increases underscores the importance of thinking about cost...

October 3, 2024

5 FAQs About a Web-to-Print Platform for Franchise Owners

One of the biggest challenges for franchise owners in growing their business is ensuring brand...

August 28, 2024

These Tips Can Help You Increase Your Direct Mail Response Rates

Be honest — how often do you hang onto a marketing email? Chances are unless it’s something really...

July 25, 2024

What the USPS® Postage Increase Means for Brands Using Direct Mail Marketing

The USPS®   recently implemented another round of postage increases, taking the price of First Class...

June 24, 2024

How to Create High-Volume Postcard Mailers that Surprise Your Audience and Increase Response Rates

Many brands today are choosing postcards as part of their direct mail campaigns — and for good...

May 30, 2024

Why Franchise Owners Should Invest in Print Marketing

For those who say print is not an effective form of communication in today’s business landscape,...

April 25, 2024

How Direct Mail Marketing Can Help Nonprofits Increase Fundraising

A recent report found that almost 90% of marketers believe that print is an important and valuable...

March 26, 2024

3 Real-World Applications Where a Web-to-Print Platform Creates More Cost-Effective Print

Successfully managing a large library of sales and marketing collateral can be a significant...

February 27, 2024

Sending Bulk? 5 Ways to Increase ROI on High-Volume Direct Mail Campaigns

Costco has become the third-largest retailer in the world, due in large part to their variety of...

January 29, 2024

Are Recurring Postcard Programs Actually Sustainable?

Regardless of company size or even industry, sustainability ranks as one of the top concerns for...

December 19, 2023

A Guide to Getting the Most Out of Your Direct Mail Marketing in 2024

Direct mail marketing has long been a staple print communication tool for marketers. But the...

November 21, 2023

What Brands Should Know About the 2024 USPS® Promotions and Incentive Programs

As is tradition this time of year, the USPS® recently announced its lineup for the 2024 USPS...