November 9, 2021
What This Year's Postage Price Increases Mean for You
For those of us who have been following USPS® postage rates for years, 2021 brought an unusual...
October 1, 2021
How to Design a Postcard Marketing Campaign that Stands Out in the Mailbox: 5 Attention-Grabbing Tips
We love postcards, and that’s because they work! More than half of all recipients say they find...
With a number of different channels to choose from, why use direct mail? With its staying power...
May 27, 2021
The Cost vs. ROI of Direct Mail
In a time where digital outreach proliferates across industries, direct mail is still a powerful...
Marketing is both an art and a science, but direct mail execution is mostly science. There is a...
January 19, 2021
Designing for Direct Mail
Direct mail — postcards, self-mailers, and even small packages for key demographics or top...
December 3, 2020
How Smart Packaging Saves Big Money
When your business involves shipping products, it’s all too easy to watch packaging and shipping...
November 10, 2020
Analytics You Should Be Tracking On Your Direct Mail Campaigns
One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...
October 22, 2020
Effective Direct Mail for B2B
Direct mail might be considered a more “traditional” form of marketing, but there’s a reason...
On-demand marketing is designed to help keep these problems from happening. With on-demand...
One of the best ways you can take your direct mail campaign to the next level is by...
June 17, 2020
Get Informed with the USPS
Informed Delivery is the latest innovation from the USPS that allows you to digitally preview...