B2B Direct Mail Formats in 2026: A Complete Guide
B2B direct mail formats determine three things at once: how much each piece costs to produce and mail, how recipients re …
What is OnSpark Mail?
Direct mail marketing provides brands with a variety of benefits in connecting with a target audience. But one of the co …
These Trends Will Shape Direct Mail Marketing in 2025
The 2025 USPS® Promotions and Incentive Programs were recently announced, featuring a mix of returning popular postage d …
The Importance of Data Processing in Creating Cost-Effective Direct Mail Campaigns
The recent round of USPS® postage increases underscores the importance of thinking about cost effectiveness when creatin …
These Tips Can Help You Increase Your Direct Mail Response Rates
Be honest — how often do you hang onto a marketing email? Chances are unless it’s something really memorable or contains …
What the USPS® Postage Increase Means for Brands Using Direct Mail Marketing
The USPS® recently implemented another round of postage increases, taking the price of First Class Mail from $0.68 to $0 …
How to Create High-Volume Postcard Mailers that Surprise Your Audience and Increase Response Rates
Many brands today are choosing postcards as part of their direct mail campaigns — and for good reason. Since recipients …
How Direct Mail Marketing Can Help Nonprofits Increase Fundraising
A recent report found that almost 90% of marketers believe that print is an important and valuable component to their ov …
Sending Bulk? 5 Ways to Increase ROI on High-Volume Direct Mail Campaigns
Costco has become the third-largest retailer in the world, due in large part to their variety of everyday items that can …
Are Recurring Postcard Programs Actually Sustainable?
Regardless of company size or even industry, sustainability ranks as one of the top concerns for brands. But if the cont …
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A Guide to Getting the Most Out of Your Direct Mail Marketing in 2024
Direct mail marketing has long been a staple print communication tool for marketers. But the newfound popularity and eff …
What Brands Should Know About the 2024 USPS® Promotions and Incentive Programs
As is tradition this time of year, the USPS® recently announced its lineup for the 2024 USPS Promotions and Incentive Pr …
