November 11, 2024
The Importance of Data Processing in Creating Cost-Effective Direct Mail Campaigns
The recent round of USPS® postage increases underscores the importance of thinking about cost...
August 28, 2024
These Tips Can Help You Increase Your Direct Mail Response Rates
Be honest — how often do you hang onto a marketing email? Chances are unless it’s something really...
The USPS® recently implemented another round of postage increases, taking the price of First Class...
June 24, 2024
How to Create High-Volume Postcard Mailers that Surprise Your Audience and Increase Response Rates
Many brands today are choosing postcards as part of their direct mail campaigns — and for good...
A recent report found that almost 90% of marketers believe that print is an important and valuable...
Costco has become the third-largest retailer in the world, due in large part to their variety of...
January 29, 2024
Are Recurring Postcard Programs Actually Sustainable?
Regardless of company size or even industry, sustainability ranks as one of the top concerns for...
December 19, 2023
A Guide to Getting the Most Out of Your Direct Mail Marketing in 2024
Direct mail marketing has long been a staple print communication tool for marketers. But the...
As is tradition this time of year, the USPS® recently announced its lineup for the 2024 USPS...
February 23, 2023
How These 2023 USPS Incentives Can Help You Create More Effective Direct Mail Campaigns
The USPS recently announced its roster of 2023 promotions to help marketers get the most out of...
The growth of account-based marketing (ABM) in the B2B space during the last couple of years has...