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direct mail

January 29, 2024

Are Recurring Postcard Programs Actually Sustainable?

Regardless of company size or even industry, sustainability ranks as one of the top concerns for...

December 19, 2023

A Guide to Getting the Most Out of Your Direct Mail Marketing in 2024

Direct mail marketing has long been a staple print communication tool for marketers. But the...

November 21, 2023

What Brands Should Know About the 2024 USPS® Promotions and Incentive Programs

As is tradition this time of year, the USPS® recently announced its lineup for the 2024 USPS...

June 20, 2023

Beyond the Greeting: How to Take Variable Data Direct Mail to The Next Level

The total volume of direct mail sent in 2022 was just shy of 73 million pieces, and while this...

February 23, 2023

How These 2023 USPS Incentives Can Help You Create More Effective Direct Mail Campaigns

The USPS recently announced its roster of 2023 promotions to help marketers get the most out of...

December 5, 2022

Why Direct Mail Can Be an Effective Tool in an Account-Based Marketing Strategy

The growth of account-based marketing (ABM) in the B2B space during the last couple of years has...

October 5, 2022

How a Web-to-Print Solution Can Make This Holiday Season Merry and Bright

While a holiday postcard or greeting card is a great way to express gratitude to a customer for a...

September 23, 2022

Why These Postcard Mailing Programs Are Making Us Smile

You don’t have to squint too hard to see 2023 on the horizon, and that means there’s only a few...

August 3, 2022

Marketing Collateral Fulfillment Made Easy

What if your company had an internal, online store that your team could use to order marketing...

June 24, 2022

How to Get More Value from Your Direct Mail Investment Using Informed Delivery

With more than 45.7 million people and more than a quarter of American households now using...

June 3, 2022

The What, Why, and How of Print-On-Demand Technology

A recent United States Postal Service survey signaled more than 60% of millennials place great...

May 2, 2022

3 Types of Marketing Campaigns That Are Ideal for Direct Mail

We know direct mail campaigns work. This isn’t breaking news. In fact, a recent report by the...