Category

direct mail

June 24, 2022

How to Get More Value from Your Direct Mail Investment Using Informed Delivery

With more than 45.7 million people and more than a quarter of American households now using...

June 3, 2022

The What, Why, and How of Print-On-Demand Technology

A recent United States Postal Service survey signaled more than 60% of millennials place great...

May 2, 2022

3 Types of Marketing Campaigns That Are Ideal for Direct Mail

We know direct mail campaigns work. This isn’t breaking news. In fact, a recent report by the...

April 14, 2022

How to Craft an Effective Direct Mail Campaign in 5 Minutes

Direct mail marketing doesn’t have to be complicated. In fact, it’s our mission to make it as...

February 9, 2022

What Working from Home Means for B2B Direct Mail

According to a Gallup poll conducted in the fall of 2021, nearly half of full-time U.S. employees...

November 9, 2021

What This Year's Postage Price Increases Mean for You

For those of us who have been following USPS® postage rates for years, 2021 brought an unusual...

October 1, 2021

How to Design a Postcard Marketing Campaign that Stands Out in the Mailbox: 5 Attention-Grabbing Tips

We love postcards, and that’s because they work! More than half of all recipients say they find...

July 29, 2021

5 Ways to Build Brand Awareness for Your Service Business Using Direct Mail Marketing

With a number of different channels to choose from, why use direct mail? With its staying power as...

May 27, 2021

The Cost vs. ROI of Direct Mail

In a time where digital outreach proliferates across industries, direct mail is still a powerful...

April 21, 2021

How to Choose the Right Print Solutions Partner for Your Direct Mail Services

Marketing is both an art and a science, but direct mail execution is mostly science. There is a...

March 23, 2021

How to Improve Your Direct Mail Response Rates

Marketers love direct mail because it’s one of the most effective marketing channels there is, with...

January 19, 2021

Designing for Direct Mail

Direct mail — postcards, self-mailers, and even small packages for key demographics or top...