Category

direct mail

November 9, 2021

What This Year's Postage Price Increases Mean for You

For those of us who have been following USPS® postage rates for years, 2021 brought an unusual...

October 1, 2021

How to Design a Postcard Marketing Campaign that Stands Out in the Mailbox: 5 Attention-Grabbing Tips

We love postcards, and that’s because they work! More than half of all recipients say they find...

July 29, 2021

5 Ways to Build Brand Awareness for Your Service Business Using Direct Mail Marketing

With a number of different channels to choose from, why use direct mail? With its staying power...

May 27, 2021

The Cost vs. ROI of Direct Mail

In a time where digital outreach proliferates across industries, direct mail is still a powerful...

April 21, 2021

How to Choose the Right Print Solutions Partner for Your Direct Mail Services

Marketing is both an art and a science, but direct mail execution is mostly science. There is a...

January 19, 2021

Designing for Direct Mail

Direct mail — postcards, self-mailers, and even small packages for key demographics or top...

December 3, 2020

How Smart Packaging Saves Big Money

When your business involves shipping products, it’s all too easy to watch packaging and shipping...

November 10, 2020

Analytics You Should Be Tracking On Your Direct Mail Campaigns

One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...

October 22, 2020

Effective Direct Mail for B2B

Direct mail might be considered a more “traditional” form of marketing, but there’s a reason...

August 4, 2020

Which Industries Could Benefit Most From On-Demand Marketing?

On-demand marketing is designed to help keep these problems from happening. With on-demand...

July 19, 2020

Give Your Direct Mail The Boost It Needs: 4 Benefits Of Using PURLs

One of the best ways you can take your direct mail campaign to the next level is by...

June 17, 2020

Get Informed with the USPS

Informed Delivery is the latest innovation from the USPS that allows you to digitally preview...