One of the best ways you can take your direct mail campaign to the next level is by incorporating personalized URLs. This helps to increase response, ease tracking, and boost your campaign’s effectiveness.
But how do personalized URLs manage to improve your direct mail campaigns? And are they really worth considering?
A PURL, or a personalized URL, is a customized online web address. A customer will receive the link through a direct marketing piece in their email or mail.
When the customer types in the link, it takes them to a customized and unique landing page designed for them.
PURLs are effective because they make your marketing campaign a personalized experience. It gives your customers the sense that you're taking them on a tour around your business. More than that, they can give you new tools for measuring the effectiveness of your campaign.
To get a better idea of why PURLs are so effective, here are four benefits of using personalized URLs:
If you're looking for a direct mail marketing service that specializes in on-demand marketing, product fulfillment, and printing services, Varispark is the direct mail marketing company for you. To learn more about the benefits of personalized URLs and direct mail marketing, contact us today.