What is OnSpark Mail?
Direct mail marketing provides brands with a variety of benefits in connecting with a target audience. But one of the co …
These Trends Will Shape Direct Mail Marketing in 2025
The 2025 USPS® Promotions and Incentive Programs were recently announced, featuring a mix of returning popular postage d …
How Direct Mail Marketing Can Help Nonprofits Increase Fundraising
A recent report found that almost 90% of marketers believe that print is an important and valuable component to their ov …
How These 2023 USPS Incentives Can Help You Create More Effective Direct Mail Campaigns
The USPS recently announced its roster of 2023 promotions to help marketers get the most out of their direct marketing c …
3 Types of Marketing Campaigns That Are Ideal for Direct Mail
We know direct mail campaigns work. This isn’t breaking news. In fact, a recent report by the United States Postal Servi …
How to Design a Postcard Marketing Campaign that Stands Out in the Mailbox: 5 Attention-Grabbing Tips
We love postcards, and that’s because they work! More than half of all recipients say they find postcards useful, and po …
5 Ways to Build Brand Awareness for Your Service Business Using Direct Mail Marketing
With a number of different channels to choose from, why use direct mail? With its staying power as well as its ability t …
The Cost vs. ROI of Direct Mail
In a time where digital outreach proliferates across industries, direct mail is still a powerful and cost effective way …
How to Choose the Right Print Solutions Partner for Your Direct Mail Services
Marketing is both an art and a science, but direct mail execution is mostly science. There is a right way to do direct m …
How to Improve Your Direct Mail Response Rates
Marketers love direct mail because it’s one of the most effective marketing channels there is, with average response rat …
Designing for Direct Mail
Direct mail — postcards, self-mailers, and even small packages for key demographics or top prospects — are a high-ROI ch …
How Smart Packaging Saves Big Money
When your business involves shipping products, it’s all too easy to watch packaging and shipping costs eat away at your …
