Overcoming Variable Data Printing Challenges in 2026
Variable data printing (VDP) gives your direct mail campaigns the kind of personalization that recipients notice and res …
4 Best Direct Mail Services for Franchise Marketing in 2026
Franchise and multi-location marketing teams face a recurring challenge: how to run consistent, personalized direct mail …
8 Postcard Brand Awareness Mistakes to Avoid in 2026
Postcards still pull response rates that digital channels have a hard time matching. According to the ANA (formerly the …
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How Direct Mail Formats Affect B2B Response Rates
Key Takeaways: How Direct Mail Formats Affect B2B Response Rates Letters in envelopes generate response rates of 8.38% o …
B2B Direct Mail Formats in 2026: A Complete Guide
B2B direct mail formats determine three things at once: how much each piece costs to produce and mail, how recipients re …
What Working from Home Means for B2B Direct Mail
According to a Gallup poll conducted in the fall of 2021, nearly half of full-time U.S. employees were still working rem …
How Franchise Owners Can Empower Franchisees to Run Extremely Successful Marketing Campaigns
Marketing for a franchise or for a business that sells exclusively through distributors presents unique challenges. If m …
How Smart Packaging Saves Big Money
When your business involves shipping products, it’s all too easy to watch packaging and shipping costs eat away at your …
