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Varispark - Your Direct Mail Partner

Varispark - Your Direct Mail Partner

Posts by Varispark - Your Direct Mail Partner

B2B Direct Mail Formats in 2026: A Complete Guide

B2B direct mail formats determine three things at once: how much each piece costs to produce and mail, how recipients re …

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13 min read
Sep 1, 2026, 1:21:10 PM

What Working from Home Means for B2B Direct Mail

According to a Gallup poll conducted in the fall of 2021, nearly half of full-time U.S. employees were still working rem …

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How Franchise Owners Can Empower Franchisees to Run Extremely Successful Marketing Campaigns

Marketing for a franchise or for a business that sells exclusively through distributors presents unique challenges. If m …

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How Smart Packaging Saves Big Money

When your business involves shipping products, it’s all too easy to watch packaging and shipping costs eat away at your …

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