Designing for Direct Mail
Direct mail — postcards, self-mailers, and even small packages for key demographics or top prospects — are a high-ROI ch …
Analytics You Should Be Tracking On Your Direct Mail Campaigns
One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring out the effectiveness o …
The Real Cost of Print Marketing Communications
Thanks to the rapid evolution of print technologies over the last two decades, getting on-demand, personalized marketing …
How to Supercharge Your Direct Mail Personalization Using Variable Data
We know that print marketing is effective. After all, direct mail’s ability to stimulate a motivation response in the br …
Give Your Direct Mail The Boost It Needs: 4 Benefits Of Using PURLs
One of the best ways you can take your direct mail campaign to the next level is by incorporating personalized URLs. Thi …
Make it Personal and Make it Effective
Take a look at your smartphone. You’ve probably already looked at it five times in the last hour anyway. Now, let’s take …
