Analytics You Should Be Tracking On Your Direct Mail Campaigns
One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring out the effectiveness o …
The Real Cost of Print Marketing Communications
Thanks to the rapid evolution of print technologies over the last two decades, getting on-demand, personalized marketing …
Effective Direct Mail for B2B
Direct mail might be considered a more “traditional” form of marketing, but there’s a reason it’s still around: it’s eff …
How to Supercharge Your Direct Mail Personalization Using Variable Data
We know that print marketing is effective. After all, direct mail’s ability to stimulate a motivation response in the br …
Why Print?
Over the last several decades, we’ve watched marketing channels come in and out of vogue. Most recently, online advertis …
Which Industries Could Benefit Most From On-Demand Marketing?
On-demand marketing is designed to help keep these problems from happening. With on-demand marketing, a company can comb …
Give Your Direct Mail The Boost It Needs: 4 Benefits Of Using PURLs
One of the best ways you can take your direct mail campaign to the next level is by incorporating personalized URLs. Thi …
Direct Mail is Alive and Kicking
While Direct Mail volume has been slowly declining 1.9% YOY since 2005, it is by no means dead.
Outsourcing Marketing Operations
Time. Nobody has enough of it and everyone needs more of it. It’s the number one resource constraint for businesses acro …
