--- title: Blog | Omni-channel Marketing (2) description: Omni-channel Marketing | Check out insights from Varispark. (2) --- [![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://blog.varispark.com/) [![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://blog.varispark.com/) - [Home](https://varispark.com) - [Products](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Insurance](https://varispark.com/insurance-direct-mail-services) - [Marketing Agencies](https://varispark.com/marketing-agencies-direct-mail-services) - [Real Estate](https://varispark.com/real-estate-direct-mail-services) - [Finance and Banking](https://varispark.com/financial-services-direct-mail-solutions) - [Automotive](https://varispark.com/automotive-services-and-dealership-direct-mail-services) - [Travel and Hospitality](https://varispark.com/travel-and-hospitality-direct-mail-services) - 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[Home](https://varispark.com) - [Products](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Insurance](https://varispark.com/insurance-direct-mail-services) - [Marketing Agencies](https://varispark.com/marketing-agencies-direct-mail-services) - [Real Estate](https://varispark.com/real-estate-direct-mail-services) - [Finance and Banking](https://varispark.com/financial-services-direct-mail-solutions) - [Automotive](https://varispark.com/automotive-services-and-dealership-direct-mail-services) - [Travel and Hospitality](https://varispark.com/travel-and-hospitality-direct-mail-services) - [Retail and E-Commerce](https://varispark.com/retail-and-e-commerce-direct-mail-services) - [Home Services](https://varispark.com/home-services-direct-mail-services) - [Healthcare](https://varispark.com/healthcare-direct-mail-services) - [Nonprofits and Associations](https://varispark.com/nonprofit-direct-mail-services) - [Continued Education](https://varispark.com/industries/-continuing-education-direct-mail-services) - [Franchise Services](https://varispark.com/franchise-direct-mail-services) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us-get-a-quote)[Make a Payment](https://varispark.com/make-a-payment) # Omni-channel Marketing (2) [All Topics](https://blog.varispark.com)[Direct Mail](https://blog.varispark.com/tag/direct-mail)[Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing)[Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing)[Web-to-print](https://blog.varispark.com/tag/web-to-print)[Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management)[Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy)[Print-on-demand](https://blog.varispark.com/tag/print-on-demand)[Account-based Marketing](https://blog.varispark.com/tag/account-based-marketing) ## [How Smart Packaging Saves Big Money](https://blog.varispark.com/how-smart-packaging-saves-big-money) When your business involves shipping products, it’s all too easy to watch packaging and shipping costs eat away at your … [Read Story](https://blog.varispark.com/how-smart-packaging-saves-big-money) [Varispark - Direct Mail Partner](https://blog.varispark.com/author/varispark-direct-mail-partner)[Bob Baldridge](https://blog.varispark.com/author/varisparkbob)[![Varispark - Your Direct Mail Partner](https://blog.varispark.com/hs-fs/hubfs/Varispark_Aug2020/Images/hubspot-default-img-blue.jpg?width=40&height=40&name=hubspot-default-img-blue.jpg)Varispark - Your Direct Mail Partner](https://blog.varispark.com/author/varispark-your-direct-mail-partner) 2 min read Dec 3, 2020, 4:33:32 PM [![](https://blog.varispark.com/hubfs/blog-IMG-10.jpg)](https://blog.varispark.com/how-smart-packaging-saves-big-money) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Analytics You Should Be Tracking On Your Direct Mail Campaigns](https://blog.varispark.com/analytics-you-should-be-tracking-on-your-direct-mail-campaigns) One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring out the effectiveness o … [Read Story](https://blog.varispark.com/analytics-you-should-be-tracking-on-your-direct-mail-campaigns) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 5 min read Nov 10, 2020, 3:35:37 PM [![](https://blog.varispark.com/hubfs/blog-IMG-11.jpg)](https://blog.varispark.com/analytics-you-should-be-tracking-on-your-direct-mail-campaigns) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [The Real Cost of Print Marketing Communications](https://blog.varispark.com/the-real-cost-of-print-marketing-communications) Thanks to the rapid evolution of print technologies over the last two decades, getting on-demand, personalized marketing … [Read Story](https://blog.varispark.com/the-real-cost-of-print-marketing-communications) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Oct 26, 2020, 4:14:39 PM [![Cost of Print Marketing Communications](https://blog.varispark.com/hubfs/blog-IMG-12.jpg)](https://blog.varispark.com/the-real-cost-of-print-marketing-communications) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Effective Direct Mail for B2B](https://blog.varispark.com/effective-direct-mail-for-b2b) Direct mail might be considered a more “traditional” form of marketing, but there’s a reason it’s still around: it’s eff … [Read Story](https://blog.varispark.com/effective-direct-mail-for-b2b) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Oct 22, 2020, 11:48:22 AM [![Direct Mail for B2B](https://blog.varispark.com/hubfs/blog-IMG-13.jpg)](https://blog.varispark.com/effective-direct-mail-for-b2b) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [How to Supercharge Your Direct Mail Personalization Using Variable Data](https://blog.varispark.com/how-to-supercharge-your-direct-mail-personalization-using-variable-data) We know that print marketing is effective. After all, direct mail’s ability to stimulate a motivation response in the br … [Read Story](https://blog.varispark.com/how-to-supercharge-your-direct-mail-personalization-using-variable-data) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 4 min read Sep 15, 2020, 5:52:00 AM [![Variable Data](https://blog.varispark.com/hubfs/blog-IMG-14.jpg)](https://blog.varispark.com/how-to-supercharge-your-direct-mail-personalization-using-variable-data) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Why Print?](https://blog.varispark.com/why-print) Over the last several decades, we’ve watched marketing channels come in and out of vogue. Most recently, online advertis … [Read Story](https://blog.varispark.com/why-print) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 4 min read Aug 31, 2020, 5:52:00 AM [![Print](https://blog.varispark.com/hubfs/blog-IMG-15.jpg)](https://blog.varispark.com/why-print) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Which Industries Could Benefit Most From On-Demand Marketing?](https://blog.varispark.com/which-industries-could-benefit-most-from-on-demand-marketing) On-demand marketing is designed to help keep these problems from happening. With on-demand marketing, a company can comb … [Read Story](https://blog.varispark.com/which-industries-could-benefit-most-from-on-demand-marketing) by [Casey Morgan](https://blog.varispark.com/author/caseymorgan) 1 min read Aug 4, 2020, 5:52:00 AM [![On-demand marketing](https://blog.varispark.com/hubfs/blog-IMG-16.jpg)](https://blog.varispark.com/which-industries-could-benefit-most-from-on-demand-marketing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Give Your Direct Mail The Boost It Needs: 4 Benefits Of Using PURLs](https://blog.varispark.com/give-your-direct-mail-the-boost) One of the best ways you can take your direct mail campaign to the next level is by incorporating personalized URLs. Thi … [Read Story](https://blog.varispark.com/give-your-direct-mail-the-boost) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 2 min read Jul 19, 2020, 5:52:00 AM [![PURLs](https://blog.varispark.com/hubfs/blog-IMG-17.jpg)](https://blog.varispark.com/give-your-direct-mail-the-boost) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Direct Mail is Alive and Kicking](https://blog.varispark.com/direct-mail-is-alive-and-kicking) While Direct Mail volume has been slowly declining 1.9% YOY since 2005, it is by no means dead. [Read Story](https://blog.varispark.com/direct-mail-is-alive-and-kicking) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 5 min read May 27, 2020, 5:51:00 AM [![Direct Mail](https://blog.varispark.com/hubfs/blog-IMG-19.jpg)](https://blog.varispark.com/direct-mail-is-alive-and-kicking) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Outsourcing Marketing Operations](https://blog.varispark.com/outsourcing-marketing-operations) Time. Nobody has enough of it and everyone needs more of it. It’s the number one resource constraint for businesses acro … [Read Story](https://blog.varispark.com/outsourcing-marketing-operations) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 5 min read Feb 1, 2020, 5:50:00 AM [![Outsourcing marketing operations](https://blog.varispark.com/hubfs/blog-IMG-22.jpg)](https://blog.varispark.com/outsourcing-marketing-operations) [Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) #### ![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg) Direct Mail. 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