Bob Baldridge

Direct mail marketing provides brands with a variety of benefits in connecting with a target...

The 2025 USPS^® Promotions and Incentive Programs were recently announced, featuring a mix of...

The recent round of USPS^® postage increases underscores the importance of thinking about cost...

One of the biggest challenges for franchise owners in growing their business is ensuring brand...

Be honest — how often do you hang onto a marketing email? Chances are unless it’s something really...

The USPS^®   recently implemented another round of postage increases, taking the price of First Class...

Many brands today are choosing postcards as part of their direct mail campaigns — and for good...

For those who say print is not an effective form of communication in today’s business landscape,...

A recent report found that almost 90% of marketers believe that print is an important and valuable...

Successfully managing a large library of sales and marketing collateral can be a significant...

Costco has become the third-largest retailer in the world, due in large part to their variety of...

Regardless of company size or even industry, sustainability ranks as one of the top concerns for...