Bob Baldridge

Direct mail — postcards, self-mailers, and even small packages for key demographics or top...

When your business involves shipping products, it’s all too easy to watch packaging and shipping...

One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...

Thanks to the rapid evolution of print technologies over the last two decades, getting...

Direct mail might be considered a more “traditional” form of marketing, but there’s a reason...

We know that print marketing is effective. After all, direct mail’s ability to stimulate a...

Over the last several decades, we’ve watched marketing channels come in and out of vogue. Most...

One of the best ways you can take your direct mail campaign to the next level is by...

Informed Delivery is the latest innovation from the USPS that allows you to digitally preview...

While Direct Mail volume has been slowly declining 1.9% YOY since 2005, it is by no means dead.

Take a look at your smartphone. You’ve probably already looked at it five times in the last hour...

Is print an endangered species?