--- title: Blog | Direct Mail (4) description: Direct Mail | Check out insights from Varispark. (4) --- [![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://blog.varispark.com/) [![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://blog.varispark.com/) - [Home](https://varispark.com) - [Products](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Insurance](https://varispark.com/insurance-direct-mail-services) - [Marketing Agencies](https://varispark.com/marketing-agencies-direct-mail-services) - [Real Estate](https://varispark.com/real-estate-direct-mail-services) - [Finance and Banking](https://varispark.com/financial-services-direct-mail-solutions) - [Automotive](https://varispark.com/automotive-services-and-dealership-direct-mail-services) - [Travel and Hospitality](https://varispark.com/travel-and-hospitality-direct-mail-services) - [Retail and E-Commerce](https://varispark.com/retail-and-e-commerce-direct-mail-services) - [Home Services](https://varispark.com/home-services-direct-mail-services) - [Healthcare](https://varispark.com/healthcare-direct-mail-services) - [Nonprofits and Associations](https://varispark.com/nonprofit-direct-mail-services) - [Continued Education](https://varispark.com/industries/-continuing-education-direct-mail-services) - [Franchise Services](https://varispark.com/franchise-direct-mail-services) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us-get-a-quote) [Make a Payment](https://varispark.com/make-a-payment) [Get Started](https://varispark.com/contact-us-get-a-quote) [Make a Payment](https://varispark.com/make-a-payment) - [Home](https://varispark.com) - [Products](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Insurance](https://varispark.com/insurance-direct-mail-services) - [Marketing Agencies](https://varispark.com/marketing-agencies-direct-mail-services) - [Real Estate](https://varispark.com/real-estate-direct-mail-services) - [Finance and Banking](https://varispark.com/financial-services-direct-mail-solutions) - [Automotive](https://varispark.com/automotive-services-and-dealership-direct-mail-services) - [Travel and Hospitality](https://varispark.com/travel-and-hospitality-direct-mail-services) - [Retail and E-Commerce](https://varispark.com/retail-and-e-commerce-direct-mail-services) - [Home Services](https://varispark.com/home-services-direct-mail-services) - [Healthcare](https://varispark.com/healthcare-direct-mail-services) - [Nonprofits and Associations](https://varispark.com/nonprofit-direct-mail-services) - [Continued Education](https://varispark.com/industries/-continuing-education-direct-mail-services) - [Franchise Services](https://varispark.com/franchise-direct-mail-services) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us-get-a-quote)[Make a Payment](https://varispark.com/make-a-payment) # Direct Mail (4) [All Topics](https://blog.varispark.com)[Direct Mail](https://blog.varispark.com/tag/direct-mail)[Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing)[Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing)[Web-to-print](https://blog.varispark.com/tag/web-to-print)[Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management)[Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy)[Print-on-demand](https://blog.varispark.com/tag/print-on-demand)[Account-based Marketing](https://blog.varispark.com/tag/account-based-marketing) ## [Why Print?](https://blog.varispark.com/why-print) Over the last several decades, we’ve watched marketing channels come in and out of vogue. Most recently, online advertis … [Read Story](https://blog.varispark.com/why-print) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 4 min read Aug 31, 2020, 5:52:00 AM [![Print](https://blog.varispark.com/hubfs/blog-IMG-15.jpg)](https://blog.varispark.com/why-print) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Which Industries Could Benefit Most From On-Demand Marketing?](https://blog.varispark.com/which-industries-could-benefit-most-from-on-demand-marketing) On-demand marketing is designed to help keep these problems from happening. With on-demand marketing, a company can comb … [Read Story](https://blog.varispark.com/which-industries-could-benefit-most-from-on-demand-marketing) by [Casey Morgan](https://blog.varispark.com/author/caseymorgan) 1 min read Aug 4, 2020, 5:52:00 AM [![On-demand marketing](https://blog.varispark.com/hubfs/blog-IMG-16.jpg)](https://blog.varispark.com/which-industries-could-benefit-most-from-on-demand-marketing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Give Your Direct Mail The Boost It Needs: 4 Benefits Of Using PURLs](https://blog.varispark.com/give-your-direct-mail-the-boost) One of the best ways you can take your direct mail campaign to the next level is by incorporating personalized URLs. Thi … [Read Story](https://blog.varispark.com/give-your-direct-mail-the-boost) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 2 min read Jul 19, 2020, 5:52:00 AM [![PURLs](https://blog.varispark.com/hubfs/blog-IMG-17.jpg)](https://blog.varispark.com/give-your-direct-mail-the-boost) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Get Informed with the USPS](https://blog.varispark.com/get-informed-with-the-usps) Informed Delivery is the latest innovation from the USPS that allows you to digitally preview your mail and manage your … [Read Story](https://blog.varispark.com/get-informed-with-the-usps) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 2 min read Jun 17, 2020, 5:52:00 AM [![USPS](https://blog.varispark.com/hubfs/blog-IMG-18.jpg)](https://blog.varispark.com/get-informed-with-the-usps) [Direct Mail](https://blog.varispark.com/tag/direct-mail) ## [Direct Mail is Alive and Kicking](https://blog.varispark.com/direct-mail-is-alive-and-kicking) While Direct Mail volume has been slowly declining 1.9% YOY since 2005, it is by no means dead. [Read Story](https://blog.varispark.com/direct-mail-is-alive-and-kicking) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 5 min read May 27, 2020, 5:51:00 AM [![Direct Mail](https://blog.varispark.com/hubfs/blog-IMG-19.jpg)](https://blog.varispark.com/direct-mail-is-alive-and-kicking) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Make it Personal and Make it Effective](https://blog.varispark.com/make-marketing-personalized) Take a look at your smartphone. You’ve probably already looked at it five times in the last hour anyway. Now, let’s take … [Read Story](https://blog.varispark.com/make-marketing-personalized) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 6 min read Apr 8, 2020, 5:51:00 AM [![Make it personal and effective](https://blog.varispark.com/hubfs/blog-IMG-20.jpg)](https://blog.varispark.com/make-marketing-personalized) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) #### ![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg) Direct Mail. Simplified Quick Links - [Home](https://varispark.com) - [Products & Services](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Resources](https://varispark.com/resources) Services - [Direct Mail Printing](https://blog.varispark.com/services#directmail) - [Print Products](https://blog.varispark.com/services#printproducts) - [Data Services](https://blog.varispark.com/services#dataservices) - [Mailing Services](https://blog.varispark.com/services#mailingservices) - [Production Services](https://blog.varispark.com/services#productionservices) Company - 14289 Welch Rd Dallas, TX 75244 - [(469) 574-2600](tel:4695742600) - [hello@varispark.com](mailto:hello@varispark.com) - [Join Our Team](https://varispark.com/careers) Copyright © 2026 Varispark | Powered by [Open Flow](http://www.openflowdigital.com) - [Privacy Policy](https://6846584.hs-sites-na2.com/privacy-policy) - [Terms & Conditions](https://6846584.hs-sites-na2.com/terms-and-conditions)