--- title: Blog | Direct Mail (3) description: Direct Mail | Check out insights from Varispark. (3) --- [![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://blog.varispark.com/) [![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://blog.varispark.com/) - [Home](https://varispark.com) - [Products](https://varispark.com/services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us) [Make a Payment](https://varispark.com/make-a-payment) [Get Started](https://varispark.com/contact-us) [Make a Payment](https://varispark.com/make-a-payment) - [Home](https://varispark.com) - [Products](https://varispark.com/services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us)[Make a Payment](https://varispark.com/make-a-payment) # Direct Mail (3) [All Topics](https://blog.varispark.com)[Direct Mail](https://blog.varispark.com/tag/direct-mail)[Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing)[Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing)[Web-to-print](https://blog.varispark.com/tag/web-to-print)[Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management)[Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy)[Print-on-demand](https://blog.varispark.com/tag/print-on-demand)[Account-based Marketing](https://blog.varispark.com/tag/account-based-marketing) ## [What This Year's Postage Price Increases Mean for You](https://blog.varispark.com/what-this-years-postage-price-increases-mean-for-you) For those of us who have been following USPS® postage rates for years, 2021 brought an unusual event: two postage price … [Read Story](https://blog.varispark.com/what-this-years-postage-price-increases-mean-for-you) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Nov 9, 2021, 10:36:54 AM [![Postage prices](https://blog.varispark.com/hubfs/blog-IMG-3.jpg)](https://blog.varispark.com/what-this-years-postage-price-increases-mean-for-you) [Direct Mail](https://blog.varispark.com/tag/direct-mail) ## [How to Design a Postcard Marketing Campaign that Stands Out in the Mailbox: 5 Attention-Grabbing Tips](https://blog.varispark.com/how-to-design-postcard-marketing-campaign) We love postcards, and that’s because they work! More than half of all recipients say they find postcards useful, and po … [Read Story](https://blog.varispark.com/how-to-design-postcard-marketing-campaign) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Oct 1, 2021, 11:15:00 AM [![array of postcards](https://blog.varispark.com/hubfs/blog-IMG-4.jpg)](https://blog.varispark.com/how-to-design-postcard-marketing-campaign) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [5 Ways to Build Brand Awareness for Your Service Business Using Direct Mail Marketing](https://blog.varispark.com/5-ways-to-build-brand-awareness) With a number of different channels to choose from, why use direct mail? With its staying power as well as its ability t … [Read Story](https://blog.varispark.com/5-ways-to-build-brand-awareness) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 4 min read Jul 29, 2021, 4:59:00 PM [![](https://blog.varispark.com/hubfs/blog-IMG-5.jpg)](https://blog.varispark.com/5-ways-to-build-brand-awareness) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [The Cost vs. ROI of Direct Mail](https://blog.varispark.com/the-cost-vs.-roi-of-direct-mail) In a time where digital outreach proliferates across industries, direct mail is still a powerful and cost effective way … [Read Story](https://blog.varispark.com/the-cost-vs.-roi-of-direct-mail) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 2 min read May 27, 2021, 4:58:00 PM [![Direct Mail ROI](https://blog.varispark.com/hubfs/blog-IMG-6.jpg)](https://blog.varispark.com/the-cost-vs.-roi-of-direct-mail) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [How to Choose the Right Print Solutions Partner for Your Direct Mail Services](https://blog.varispark.com/how-to-choose-the-right-print-solutions-partner-for-your-direct-mail-services) Marketing is both an art and a science, but direct mail execution is mostly science. There is a right way to do direct m … [Read Story](https://blog.varispark.com/how-to-choose-the-right-print-solutions-partner-for-your-direct-mail-services) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Apr 21, 2021, 4:57:00 PM [![Print Solutions Partner](https://blog.varispark.com/hubfs/blog-IMG-7.jpg)](https://blog.varispark.com/how-to-choose-the-right-print-solutions-partner-for-your-direct-mail-services) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [How to Improve Your Direct Mail Response Rates](https://blog.varispark.com/how-to-improve-your-direct-mail-response-rates) Marketers love direct mail because it’s one of the most effective marketing channels there is, with average response rat … [Read Story](https://blog.varispark.com/how-to-improve-your-direct-mail-response-rates) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Mar 23, 2021, 11:00:00 AM [![Direct Mail response rates](https://blog.varispark.com/hubfs/blog-IMG-8.jpg)](https://blog.varispark.com/how-to-improve-your-direct-mail-response-rates) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Designing for Direct Mail](https://blog.varispark.com/designing-for-direct-mail) Direct mail — postcards, self-mailers, and even small packages for key demographics or top prospects — are a high-ROI ch … [Read Story](https://blog.varispark.com/designing-for-direct-mail) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 4 min read Jan 19, 2021, 5:00:00 PM [![Designing for Direct Mail](https://blog.varispark.com/hubfs/blog-IMG-9.jpg)](https://blog.varispark.com/designing-for-direct-mail) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [How Smart Packaging Saves Big Money](https://blog.varispark.com/how-smart-packaging-saves-big-money) When your business involves shipping products, it’s all too easy to watch packaging and shipping costs eat away at your … [Read Story](https://blog.varispark.com/how-smart-packaging-saves-big-money) [Varispark - Direct Mail Partner](https://blog.varispark.com/author/varispark-direct-mail-partner)[Bob Baldridge](https://blog.varispark.com/author/varisparkbob)[![Varispark - Your Direct Mail Partner](https://blog.varispark.com/hs-fs/hubfs/Varispark_Aug2020/Images/hubspot-default-img-blue.jpg?width=40&height=40&name=hubspot-default-img-blue.jpg)Varispark - Your Direct Mail Partner](https://blog.varispark.com/author/varispark-your-direct-mail-partner) 2 min read Dec 3, 2020, 4:33:32 PM [![](https://blog.varispark.com/hubfs/blog-IMG-10.jpg)](https://blog.varispark.com/how-smart-packaging-saves-big-money) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Analytics You Should Be Tracking On Your Direct Mail Campaigns](https://blog.varispark.com/analytics-you-should-be-tracking-on-your-direct-mail-campaigns) One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring out the effectiveness o … [Read Story](https://blog.varispark.com/analytics-you-should-be-tracking-on-your-direct-mail-campaigns) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 5 min read Nov 10, 2020, 3:35:37 PM [![](https://blog.varispark.com/hubfs/blog-IMG-11.jpg)](https://blog.varispark.com/analytics-you-should-be-tracking-on-your-direct-mail-campaigns) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [The Real Cost of Print Marketing Communications](https://blog.varispark.com/the-real-cost-of-print-marketing-communications) Thanks to the rapid evolution of print technologies over the last two decades, getting on-demand, personalized marketing … [Read Story](https://blog.varispark.com/the-real-cost-of-print-marketing-communications) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Oct 26, 2020, 4:14:39 PM [![Cost of Print Marketing Communications](https://blog.varispark.com/hubfs/blog-IMG-12.jpg)](https://blog.varispark.com/the-real-cost-of-print-marketing-communications) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [Effective Direct Mail for B2B](https://blog.varispark.com/effective-direct-mail-for-b2b) Direct mail might be considered a more “traditional” form of marketing, but there’s a reason it’s still around: it’s eff … [Read Story](https://blog.varispark.com/effective-direct-mail-for-b2b) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Oct 22, 2020, 11:48:22 AM [![Direct Mail for B2B](https://blog.varispark.com/hubfs/blog-IMG-13.jpg)](https://blog.varispark.com/effective-direct-mail-for-b2b) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [How to Supercharge Your Direct Mail Personalization Using Variable Data](https://blog.varispark.com/how-to-supercharge-your-direct-mail-personalization-using-variable-data) We know that print marketing is effective. After all, direct mail’s ability to stimulate a motivation response in the br … [Read Story](https://blog.varispark.com/how-to-supercharge-your-direct-mail-personalization-using-variable-data) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 4 min read Sep 15, 2020, 5:52:00 AM [![Variable Data](https://blog.varispark.com/hubfs/blog-IMG-14.jpg)](https://blog.varispark.com/how-to-supercharge-your-direct-mail-personalization-using-variable-data) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) Load More Stories   #### ![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg) Direct Mail. 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