Beyond the Greeting: How to Take Variable Data Direct Mail to The Next Level
The total volume of direct mail sent in 2022 was just shy of 73 million pieces, and while this figure is massively lower …
How These 2023 USPS Incentives Can Help You Create More Effective Direct Mail Campaigns
The USPS recently announced its roster of 2023 promotions to help marketers get the most out of their direct marketing c …
Why Direct Mail Can Be an Effective Tool in an Account-Based Marketing Strategy
The growth of account-based marketing (ABM) in the B2B space during the last couple of years has opened up some interest …
How a Web-to-Print Solution Can Make This Holiday Season Merry and Bright
While a holiday postcard or greeting card is a great way to express gratitude to a customer for a productive business re …
Why These Postcard Mailing Programs Are Making Us Smile
You don’t have to squint too hard to see 2023 on the horizon, and that means there’s only a few months left to utilize t …
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Marketing Collateral Fulfillment Made Easy
What if your company had an internal, online store that your team could use to order marketing campaigns, promotional pr …
How to Get More Value from Your Direct Mail Investment Using Informed Delivery
With more than 45.7 million people and more than a quarter of American households now using Informed Delivery® from the …
The What, Why, and How of Print-On-Demand Technology
A recent United States Postal Service survey signaled more than 60% of millennials place great value and attention on th …
3 Types of Marketing Campaigns That Are Ideal for Direct Mail
We know direct mail campaigns work. This isn’t breaking news. In fact, a recent report by the United States Postal Servi …
How to Craft an Effective Direct Mail Campaign in 5 Minutes
Direct mail marketing doesn’t have to be complicated. In fact, it’s our mission to make it as simple as possible for Var …
What Working from Home Means for B2B Direct Mail
According to a Gallup poll conducted in the fall of 2021, nearly half of full-time U.S. employees were still working rem …
What This Year's Postage Price Increases Mean for You
For those of us who have been following USPS® postage rates for years, 2021 brought an unusual event: two postage price …
