March 9, 2022
Are You Taking Advantage of All the Latest Technology to Manage Your Marketing Execution?
In today’s world, companies need to tweak how they view themselves in order to compete at the...
February 9, 2022
What Working from Home Means for B2B Direct Mail
According to a Gallup poll conducted in the fall of 2021, nearly half of full-time U.S. employees...
December 22, 2021
How Franchise Owners Can Empower Franchisees to Run Extremely Successful Marketing Campaigns
Marketing for a franchise or for a business that sells exclusively through distributors presents...
November 9, 2021
What This Year's Postage Price Increases Mean for You
For those of us who have been following USPS® postage rates for years, 2021 brought an unusual...
October 1, 2021
How to Design a Postcard Marketing Campaign that Stands Out in the Mailbox: 5 Attention-Grabbing Tips
We love postcards, and that’s because they work! More than half of all recipients say they find...
With a number of different channels to choose from, why use direct mail? With its staying power as...
May 27, 2021
The Cost vs. ROI of Direct Mail
In a time where digital outreach proliferates across industries, direct mail is still a powerful...
Marketing is both an art and a science, but direct mail execution is mostly science. There is a...
March 23, 2021
How to Improve Your Direct Mail Response Rates
Marketers love direct mail because it’s one of the most effective marketing channels there is, with...
January 19, 2021
Designing for Direct Mail
Direct mail — postcards, self-mailers, and even small packages for key demographics or top...
December 3, 2020
How Smart Packaging Saves Big Money
When your business involves shipping products, it’s all too easy to watch packaging and shipping...
November 10, 2020
Analytics You Should Be Tracking On Your Direct Mail Campaigns
One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...