March 9, 2022
Are You Taking Advantage of All the Latest Technology to Manage Your Marketing Execution?
In today’s world, companies need to tweak how they view themselves in order to compete at the...
March 9, 2022
In today’s world, companies need to tweak how they view themselves in order to compete at the...
February 9, 2022
According to a Gallup poll conducted in the fall of 2021, nearly half of full-time U.S. employees...
December 22, 2021
Marketing for a franchise or for a business that sells exclusively through distributors presents...
November 9, 2021
For those of us who have been following USPS® postage rates for years, 2021 brought an unusual...
October 1, 2021
We love postcards, and that’s because they work! More than half of all recipients say they find...
With a number of different channels to choose from, why use direct mail? With its staying power as...
May 27, 2021
In a time where digital outreach proliferates across industries, direct mail is still a powerful...
Marketing is both an art and a science, but direct mail execution is mostly science. There is a...
March 23, 2021
Marketers love direct mail because it’s one of the most effective marketing channels there is, with...
January 19, 2021
Direct mail — postcards, self-mailers, and even small packages for key demographics or top...
December 3, 2020
When your business involves shipping products, it’s all too easy to watch packaging and shipping...
November 10, 2020
One of the most rewarding — and possibly frustrating — parts of a marketing campaign is figuring...