A Guide to Getting the Most Out of Your Direct Mail Marketing in 2024
Direct mail marketing has long been a staple print communication tool for marketers. But the newfound popularity and eff …
What Brands Should Know About the 2024 USPS® Promotions and Incentive Programs
As is tradition this time of year, the USPS® recently announced its lineup for the 2024 USPS Promotions and Incentive Pr …
Why Franchise Owners Should Make the Move to a Web-to-Print Platform
One of the more unique challenges for franchise owners is ensuring franchisees are leveraging consistent, high-quality p …
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How QR Code Technology Can Make for More Effective Postcard Mailing Programs
A report on the state of direct mail in 2023 found that nearly 60% of people visited a brand’s website immediately after …
What Does Print-On-Demand Have to Do with Sustainability?
A recent report found that more than 70% of companies rank sustainability among their top priorities for the mid- and lo …
How a Web-to-Print Solution Can Optimize Marketing and Sales Collateral Creation
Managing a library of marketing and sales collateral can be a significant challenge for B2B companies. The ability to fa …
Beyond the Greeting: How to Take Variable Data Direct Mail to The Next Level
The total volume of direct mail sent in 2022 was just shy of 73 million pieces, and while this figure is massively lower …
Varispark Wins Best Variable Data and Direct Mail Print at 2023 Graphic Excellence Awards
Varispark recently won nine Best in Category awards for the use of variable data and direct mail print at the 2023 Graph …
Why Printing Your Marketing Collateral is Still an Effective Way to Communicate with Customers
It’s no secret why some marketers have made a full-scale pivot to digital channels. Customers are more plugged in than e …
How These 2023 USPS Incentives Can Help You Create More Effective Direct Mail Campaigns
The USPS recently announced its roster of 2023 promotions to help marketers get the most out of their direct marketing c …
Why Direct Mail Can Be an Effective Tool in an Account-Based Marketing Strategy
The growth of account-based marketing (ABM) in the B2B space during the last couple of years has opened up some interest …
How to Streamline and Save Money on Collateral by Using a Print-On-Demand System
Ask a group of marketing managers about their most pressing challenges, and you’ll likely hear one common hurdle repeate …
