--- title: Blog (3) description: Check out insights from Varispark. (3) --- [![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://blog.varispark.com/) [![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://blog.varispark.com/) - [Home](https://varispark.com) - [Products](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Insurance](https://varispark.com/insurance-direct-mail-services) - [Marketing Agencies](https://varispark.com/marketing-agencies-direct-mail-services) - [Real Estate](https://varispark.com/real-estate-direct-mail-services) - [Finance and Banking](https://varispark.com/financial-services-direct-mail-solutions) - [Automotive](https://varispark.com/automotive-services-and-dealership-direct-mail-services) - [Travel and Hospitality](https://varispark.com/travel-and-hospitality-direct-mail-services) - [Retail and E-Commerce](https://varispark.com/retail-and-e-commerce-direct-mail-services) - [Home Services](https://varispark.com/home-services-direct-mail-services) - [Healthcare](https://varispark.com/healthcare-direct-mail-services) - [Nonprofits and Associations](https://varispark.com/nonprofit-direct-mail-services) - [Continued Education](https://varispark.com/industries/-continuing-education-direct-mail-services) - [Franchise Services](https://varispark.com/franchise-direct-mail-services) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us-get-a-quote) [Make a Payment](https://varispark.com/make-a-payment) [Get Started](https://varispark.com/contact-us-get-a-quote) [Make a Payment](https://varispark.com/make-a-payment) - [Home](https://varispark.com) - [Products](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Insurance](https://varispark.com/insurance-direct-mail-services) - [Marketing Agencies](https://varispark.com/marketing-agencies-direct-mail-services) - [Real Estate](https://varispark.com/real-estate-direct-mail-services) - [Finance and Banking](https://varispark.com/financial-services-direct-mail-solutions) - [Automotive](https://varispark.com/automotive-services-and-dealership-direct-mail-services) - [Travel and Hospitality](https://varispark.com/travel-and-hospitality-direct-mail-services) - [Retail and E-Commerce](https://varispark.com/retail-and-e-commerce-direct-mail-services) - [Home Services](https://varispark.com/home-services-direct-mail-services) - [Healthcare](https://varispark.com/healthcare-direct-mail-services) - [Nonprofits and Associations](https://varispark.com/nonprofit-direct-mail-services) - [Continued Education](https://varispark.com/industries/-continuing-education-direct-mail-services) - [Franchise Services](https://varispark.com/franchise-direct-mail-services) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us-get-a-quote)[Make a Payment](https://varispark.com/make-a-payment) # All Topics [All Topics](https://blog.varispark.com)[Direct Mail](https://blog.varispark.com/tag/direct-mail)[Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing)[Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing)[Web-to-print](https://blog.varispark.com/tag/web-to-print)[Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management)[Marketing Strategy](https://blog.varispark.com/tag/marketing-strategy)[Print-on-demand](https://blog.varispark.com/tag/print-on-demand)[Account-based Marketing](https://blog.varispark.com/tag/account-based-marketing) ## [Why Direct Mail Can Be an Effective Tool in an Account-Based Marketing Strategy](https://blog.varispark.com/why-direct-mail-can-be-an-effective-tool-in-an-account-based-marketing-strategy) The growth of account-based marketing (ABM) in the B2B space during the last couple of years has opened up some interest … [Read Story](https://blog.varispark.com/why-direct-mail-can-be-an-effective-tool-in-an-account-based-marketing-strategy) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Dec 5, 2022, 12:31:17 PM [![](https://blog.varispark.com/hubfs/blog-IMG-24.jpg)](https://blog.varispark.com/why-direct-mail-can-be-an-effective-tool-in-an-account-based-marketing-strategy) [Direct Mail](https://blog.varispark.com/tag/direct-mail) ## [How to Streamline and Save Money on Collateral by Using a Print-On-Demand System](https://blog.varispark.com/how-to-streamline-and-save-money-on-collateral-by-using-a-print-on-demand-system) Ask a group of marketing managers about their most pressing challenges, and you’ll likely hear one common hurdle repeate … [Read Story](https://blog.varispark.com/how-to-streamline-and-save-money-on-collateral-by-using-a-print-on-demand-system) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Nov 3, 2022, 5:11:14 PM [![](https://blog.varispark.com/hubfs/blog-IMG-November.jpg)](https://blog.varispark.com/how-to-streamline-and-save-money-on-collateral-by-using-a-print-on-demand-system) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management) ## [How a Web-to-Print Solution Can Make This Holiday Season Merry and Bright](https://blog.varispark.com/how-web-to-print-solution-can-make-this-holiday-season-merry-and-bright) While a holiday postcard or greeting card is a great way to express gratitude to a customer for a productive business re … [Read Story](https://blog.varispark.com/how-web-to-print-solution-can-make-this-holiday-season-merry-and-bright) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Oct 5, 2022, 3:09:35 PM [![](https://blog.varispark.com/hubfs/blog_Holiday-Season_October-2.jpg)](https://blog.varispark.com/how-web-to-print-solution-can-make-this-holiday-season-merry-and-bright) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management) [Web-to-print](https://blog.varispark.com/tag/web-to-print) ## [Why These Postcard Mailing Programs Are Making Us Smile](https://blog.varispark.com/why-these-postcards-mailing-programs-are-making-us-smile) You don’t have to squint too hard to see 2023 on the horizon, and that means there’s only a few months left to utilize t … [Read Story](https://blog.varispark.com/why-these-postcards-mailing-programs-are-making-us-smile) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Sep 23, 2022, 5:58:39 PM [![](https://blog.varispark.com/hubfs/blog-IMG-September_1%20(1).jpg)](https://blog.varispark.com/why-these-postcards-mailing-programs-are-making-us-smile) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management) [Web-to-print](https://blog.varispark.com/tag/web-to-print) ## [Marketing Collateral Fulfillment Made Easy](https://blog.varispark.com/marketing-collateral-fulfillment-made-easy) What if your company had an internal, online store that your team could use to order marketing campaigns, promotional pr … [Read Story](https://blog.varispark.com/marketing-collateral-fulfillment-made-easy) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Aug 3, 2022, 2:37:46 PM [![](https://blog.varispark.com/hubfs/blog-IMG-August.jpg)](https://blog.varispark.com/marketing-collateral-fulfillment-made-easy) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management) [Web-to-print](https://blog.varispark.com/tag/web-to-print) ## [How to Get More Value from Your Direct Mail Investment Using Informed Delivery](https://blog.varispark.com/how-to-get-more-value-from-your-direct-mail-investment-using-informed-delivery) With more than 45.7 million people and more than a quarter of American households now using Informed Delivery® from the … [Read Story](https://blog.varispark.com/how-to-get-more-value-from-your-direct-mail-investment-using-informed-delivery) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Jun 24, 2022, 10:35:16 AM [![](https://blog.varispark.com/hubfs/blog-IMG_July-USPS.jpg)](https://blog.varispark.com/how-to-get-more-value-from-your-direct-mail-investment-using-informed-delivery) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Web-to-print](https://blog.varispark.com/tag/web-to-print) ## [The What, Why, and How of Print-On-Demand Technology](https://blog.varispark.com/the-what-why-how-of-print-on-demand-technology) A recent United States Postal Service survey signaled more than 60% of millennials place great value and attention on th … [Read Story](https://blog.varispark.com/the-what-why-how-of-print-on-demand-technology) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read Jun 3, 2022, 10:00:00 AM [![](https://blog.varispark.com/hubfs/blog-IMG_June.jpg)](https://blog.varispark.com/the-what-why-how-of-print-on-demand-technology) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Web-to-print](https://blog.varispark.com/tag/web-to-print) ## [3 Types of Marketing Campaigns That Are Ideal for Direct Mail](https://blog.varispark.com/3-types-of-marketing-campaigns-ideal-for-direct-mail) We know direct mail campaigns work. This isn’t breaking news. In fact, a recent report by the United States Postal Servi … [Read Story](https://blog.varispark.com/3-types-of-marketing-campaigns-ideal-for-direct-mail) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 3 min read May 2, 2022, 3:53:16 PM [![](https://blog.varispark.com/hubfs/blog-IMG-25A_4-27-22.jpg)](https://blog.varispark.com/3-types-of-marketing-campaigns-ideal-for-direct-mail) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing) [Direct Mail](https://blog.varispark.com/tag/direct-mail) [Omni-channel Marketing](https://blog.varispark.com/tag/omni-channel-marketing) ## [How to Craft an Effective Direct Mail Campaign in 5 Minutes](https://blog.varispark.com/how-to-craft-effective-direct-mail-campaign-in-5-minutes) Direct mail marketing doesn’t have to be complicated. In fact, it’s our mission to make it as simple as possible for Var … [Read Story](https://blog.varispark.com/how-to-craft-effective-direct-mail-campaign-in-5-minutes) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 2 min read Apr 14, 2022, 3:23:50 PM [![](https://blog.varispark.com/hubfs/blog-IMG-24.png)](https://blog.varispark.com/how-to-craft-effective-direct-mail-campaign-in-5-minutes) [Direct Mail](https://blog.varispark.com/tag/direct-mail) ## [Are You Taking Advantage of All the Latest Technology to Manage Your Marketing Execution?](https://blog.varispark.com/are-you-taking-advantage-of-all-the-latest-technology-to-manage-your-marketing-execution) In today’s world, companies need to tweak how they view themselves in order to compete at the highest level, and this fu … [Read Story](https://blog.varispark.com/are-you-taking-advantage-of-all-the-latest-technology-to-manage-your-marketing-execution) by [Bob Baldridge](https://blog.varispark.com/author/varisparkbob) 4 min read Mar 9, 2022, 11:40:09 AM [![](https://blog.varispark.com/hubfs/blog-IMG-23_March.jpeg)](https://blog.varispark.com/are-you-taking-advantage-of-all-the-latest-technology-to-manage-your-marketing-execution) [Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management) [Web-to-print](https://blog.varispark.com/tag/web-to-print) ## [What Working from Home Means for B2B Direct Mail](https://blog.varispark.com/what-working-from-home-means-for-b2b-direct-mail) According to a Gallup poll conducted in the fall of 2021, nearly half of full-time U.S. employees were still working rem … [Read Story](https://blog.varispark.com/what-working-from-home-means-for-b2b-direct-mail) [Varispark - Direct Mail Partner](https://blog.varispark.com/author/varispark-direct-mail-partner)[Bob Baldridge](https://blog.varispark.com/author/varisparkbob)[![Varispark - Your Direct Mail Partner](https://blog.varispark.com/hs-fs/hubfs/Varispark_Aug2020/Images/hubspot-default-img-blue.jpg?width=40&height=40&name=hubspot-default-img-blue.jpg)Varispark - Your Direct Mail Partner](https://blog.varispark.com/author/varispark-your-direct-mail-partner) 3 min read Feb 9, 2022, 11:31:07 AM [![](https://blog.varispark.com/hubfs/blog-IMG-1.jpg)](https://blog.varispark.com/what-working-from-home-means-for-b2b-direct-mail) [Direct Mail](https://blog.varispark.com/tag/direct-mail) ## [How Franchise Owners Can Empower Franchisees to Run Extremely Successful Marketing Campaigns](https://blog.varispark.com/how-franchise-owners-can-empower-franchisees-to-run-extremely-successful-marketing-campaigns) Marketing for a franchise or for a business that sells exclusively through distributors presents unique challenges. If m … [Read Story](https://blog.varispark.com/how-franchise-owners-can-empower-franchisees-to-run-extremely-successful-marketing-campaigns) [Varispark - Direct Mail Partner](https://blog.varispark.com/author/varispark-direct-mail-partner)[Bob Baldridge](https://blog.varispark.com/author/varisparkbob)[![Varispark - Your Direct Mail Partner](https://blog.varispark.com/hs-fs/hubfs/Varispark_Aug2020/Images/hubspot-default-img-blue.jpg?width=40&height=40&name=hubspot-default-img-blue.jpg)Varispark - Your Direct Mail Partner](https://blog.varispark.com/author/varispark-your-direct-mail-partner) 3 min read Dec 22, 2021, 4:11:43 PM [![](https://blog.varispark.com/hubfs/blog-IMG-2.jpg)](https://blog.varispark.com/how-franchise-owners-can-empower-franchisees-to-run-extremely-successful-marketing-campaigns) [Marketing Collateral Management](https://blog.varispark.com/tag/marketing-collateral-management) [Web-to-print](https://blog.varispark.com/tag/web-to-print) Load More Stories   #### ![Varispark Full](https://blog.varispark.com/hubfs/Varispark%20Full.svg) Direct Mail. Simplified Quick Links - [Home](https://varispark.com) - [Products & Services](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Resources](https://varispark.com/resources) Services - [Direct Mail Printing](https://blog.varispark.com/services#directmail) - [Print Products](https://blog.varispark.com/services#printproducts) - [Data Services](https://blog.varispark.com/services#dataservices) - [Mailing Services](https://blog.varispark.com/services#mailingservices) - [Production Services](https://blog.varispark.com/services#productionservices) Company - 14289 Welch Rd Dallas, TX 75244 - [(469) 574-2600](tel:4695742600) - [hello@varispark.com](mailto:hello@varispark.com) - [Join Our Team](https://varispark.com/careers) Copyright © 2026 Varispark | Powered by [Open Flow](http://www.openflowdigital.com) - [Privacy Policy](https://6846584.hs-sites-na2.com/privacy-policy) - [Terms & Conditions](https://6846584.hs-sites-na2.com/terms-and-conditions)