What is OnSpark Mail?
Direct mail marketing provides brands with a variety of benefits in connecting with a target audience. But one of the co …
These Trends Will Shape Direct Mail Marketing in 2025
The 2025 USPS® Promotions and Incentive Programs were recently announced, featuring a mix of returning popular postage d …
The Importance of Data Processing in Creating Cost-Effective Direct Mail Campaigns
The recent round of USPS® postage increases underscores the importance of thinking about cost effectiveness when creatin …
These Tips Can Help You Increase Your Direct Mail Response Rates
Be honest — how often do you hang onto a marketing email? Chances are unless it’s something really memorable or contains …
What the USPS® Postage Increase Means for Brands Using Direct Mail Marketing
The USPS® recently implemented another round of postage increases, taking the price of First Class Mail from $0.68 to $0 …
How to Create High-Volume Postcard Mailers that Surprise Your Audience and Increase Response Rates
Many brands today are choosing postcards as part of their direct mail campaigns — and for good reason. Since recipients …
How Direct Mail Marketing Can Help Nonprofits Increase Fundraising
A recent report found that almost 90% of marketers believe that print is an important and valuable component to their ov …
Sending Bulk? 5 Ways to Increase ROI on High-Volume Direct Mail Campaigns
Costco has become the third-largest retailer in the world, due in large part to their variety of everyday items that can …
Are Recurring Postcard Programs Actually Sustainable?
Regardless of company size or even industry, sustainability ranks as one of the top concerns for brands. But if the cont …
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A Guide to Getting the Most Out of Your Direct Mail Marketing in 2024
Direct mail marketing has long been a staple print communication tool for marketers. But the newfound popularity and eff …
What Brands Should Know About the 2024 USPS® Promotions and Incentive Programs
As is tradition this time of year, the USPS® recently announced its lineup for the 2024 USPS Promotions and Incentive Pr …
Beyond the Greeting: How to Take Variable Data Direct Mail to The Next Level
The total volume of direct mail sent in 2022 was just shy of 73 million pieces, and while this figure is massively lower …
